Contrary to the usual expectations of a lovely mountain town, dedicated to skiing and Alpine activities, Courmayeur is one of the finest shopping districts not just in Aosta Valley but in all of entire Italy. Walking down the central Via Roma you will immediately get caught in the mix of tradition and innovation with spectacular shop windows that present the very best selection of the most important Italian and international fashion luxury brands.
Fashion is not something that only exists in clothes. Fashion is in the sky, in the streets, fashion has to do with ideas, the way we live, what is happening. (Coco Chanel)
Sportswear, luxury fashion brands and much more in Via Roma in Courmayeur
But it is not all about fashion, there are also luxury perfume shops, and many sportswear shops to provide you with the ultimate ski wear to look and feel your best when you hit the top of the highest mountain of Europe.
Elegant boutiques, small food shops with local products from the Aosta Valley and gourmet restaurants have turned Courmayeur into a small 5th Avenue of the Alps, where the attention to detail of artisanal artworks coexists with the most important brands Made-in-Italy.
"Courmayeur way of life" is an interesting collaboration between shopping and wine. From 6 to 10 p.m., in different seasons of the year, some of the most exclusive shops in Via Roma host the most prestigious wine labels from the Aosta Valley, proposing tastings and themed entertainment. Shopkeepers are given the task to create the perfect match between their store concept and the local wines of their choice.